From private practices to group practices: Proper marketing for dentist billing & collection
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Gone are the days when the dental industry could solely survive on word of mouth or traditional referrals. A strategic marketing plan for dental practices is crucial in this digital-first world, where it can make all the difference to both attracting and retaining patients. As the number of people conducting internet searches for healthcare professional’s increases, dentists need to adopt current marketing efforts to remain competitive. An effective strategy combines multiple channels — such as SEO, social media, email campaigns, and paid search — to establish touchpoints that inform and involve potential patients. By generating content that addresses these frequent questions related to oral health, practices are able to build rapport and ultimately increase the number of organic visits to their site. Marketing for dentists must also prioritize local search success to ensure their practice appears prominently when potential patients search for dental services nearby....