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Showing posts from July, 2025

Understanding local SEO and Google Maps marketing

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In this new era of mobile search, Google Maps Marketing  is the tool that will make or break any local business. And it’s no longer only about being online; it’s a matter of where and how one is online. With service users often searching “near me”, appearing in Google Maps could be the precise difference between being seen and being missed.   Google Maps Marketing is about more than just having a listing. This involves updating your Google Business Profile with accurate business information, professional photos, opening hours, and customer reviews. These factors affect how visible you are in local map results and can have a direct impact on consumer trust and foot traffic. When it comes to local map packs, the goal is to leverage select keywords, have an unambiguous NAP (Name, Address, and Phone number), and interact with your clients/customers (through feedback and updates). When done correctly, a Google Maps Marketing strategy will yield local SEO results, leading to phone c...

More innovative advertising strategies for brighter Smiles

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I n an era of digital-first marketplaces, advertising for dentists has evolved beyond a basic listing in the directory. Dental practices are now pressed to compete with other practices not only through what they offer and how much they charge, but also by the profile they have in the community and the level to which they engage with patients. It’s because potential patients are searching online for physicians and medical practices, and a modern advertising plan is necessary. A structured strategy for a Dental Advertising  plan typically involves a combination of Google Ads, Facebook campaigns, and retargeting. These are the tools dental practices can use to reach potential patients at just the time they are searching for something like teeth whitening, Invisalign or a routine checkup. Demographically targeted ads with interest and location targeting let you know you’re getting more bang for your marketing buck. It also serves to build trust and credibility by featuring before-and-a...