Why is social media important for dentists today?
In a digital-first era, social media for dentists has evolved from a helpful tool into a crucial component for practice expansion. Patients aren’t just searching for dentists on the web — they ’ re also browsing through Instagram and scouting reviews on Facebook while using online presence as a credibility barometer. If your clinic is not present on social media, then you are missing out on a very crucial touch point with existing and prospective patients. Developing a strong online brand starts with reliable, informative and entertaining content. By publishing before and after images of treatments, publishing small videos and/or carousels, or supplying tips on oral care, also through social media for dentists, you can humanize your work and generate trust. It’s a platform for dentists to demonstrate their expertise, highlight patient stories (with permission) and stay top-of-mind in a competitive marketplace. Plus, services like Instagram and TikTok provide algorithm-driven...