Understanding local SEO and Google Maps marketing

In this new era of mobile search, Google Maps Marketing is the tool that will make or break any local business. And it’s no longer only about being online; it’s a matter of where and how one is online. With service users often searching “near me”, appearing in Google Maps could be the precise difference between being seen and being missed. Google Maps Marketing is about more than just having a listing. This involves updating your Google Business Profile with accurate business information, professional photos, opening hours, and customer reviews. These factors affect how visible you are in local map results and can have a direct impact on consumer trust and foot traffic. When it comes to local map packs, the goal is to leverage select keywords, have an unambiguous NAP (Name, Address, and Phone number), and interact with your clients/customers (through feedback and updates). When done correctly, a Google Maps Marketing strategy will yield local SEO results, leading to phone c...